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Published: August 22, 2022
Perhaps best known for its eponymous nightlife venue in Miami, the famed E11EVEN brand is expanding.
They recently announced E11EVEN Music, a new vertical of the rapidly growing brand that will operate as a record label and artist management company.
"After we purchased Bored Ape Yacht Club #11 and put the E11EVEN hat on it, the ape was brought to life, and 11APE was born," explains Gino LoPinto, Operating Partner of E11EVEN Music and E11EVEN Miami, who said 11APE is now "officially beyond the metaverse."
11APE's debut track is a summery house-pop earworm called "Bad Girls" alongside Latin EDM artist Vikina of Mr. 305 Records, an independent record label owned by Pitbull. Distributed by Sony Music's The Orchard, "Bad Girls" marks the first collaboration between Mr. 305 Records and E11EVEN Music.